Established Hair Care & Hair Coloring Brand for Sale with Proprietary Formulas – 33 Years in the Market

An established hair care and hair coloring brand with 33 years of continuous operation since 1993 is available for sale, representing a valuable investment opportunity in the specialized hair care and hair coloring products sector.

The established business has a recognizable trademark in the Greek and Cypriot markets, an existing customer base, and significant prospects for further growth.

The business is engaged in the production and sale of specialized hair care products, with its main product being semi-permanent hair dyes for men and women, based on proprietary formulas and production recipes

This is a comprehensive business opportunity offering the new owner the possibility of acquiring an established brand with a long-standing commercial presence, production know-how, equipment, and existing commercial partnerships

The reason for the sale is the owner’s retirement

Products & Competitive Advantages

The most significant competitive advantage of the business is its 32 proprietary formulas and production recipes for semi-permanent hair dyes, which constitute a key element of the brand’s know-how and commercial value

The estimated development cost of each formula is approximately €1,000, corresponding to a total estimated development cost of approximately €32,000

The main advantages include:

• 33 years of continuous presence in the Greek and Cypriot markets
• Recognizable trademark with a long-standing history
• 32 proprietary production recipes and specialized know-how
• Specialization in semi-permanent hair dyes for men and women
• Low production costs and potential for high profit margins
• Existing commercial activity and an organized customer base

Customer Base & Commercial Partnerships

The business has an established customer base and long-standing commercial partnerships, which have developed throughout its many years of presence in the Greek market

Its commercial network includes:

• Major and recognized cosmetics retail chains, with an extensive network of sales outlets throughout Greece
• Independent stores and specialized businesses trading cosmetics and personal care products
• Established companies in the cosmetics sector, with organized commercial operations and a significant market presence

The existing network of customers and partners represents a significant element of the business’s commercial value, providing the new owner with an already established foundation for continuing operations and further developing sales

What’s Included in the Sale

The asking price covers the acquisition of the brand and the entire business operation, including:

• Business name (Brand Name) and trademark
• 32 proprietary production recipes for semi-permanent hair dyes
• Know-how and product production formulas
• Existing customer base
• Available packaging materials
• Batch number (LOT) printing machine
• Production mixer
• 1-meter conveyor belt
• Filling machine

The transfer of the above assets provides the buyer with the opportunity to utilize the existing production infrastructure and the brand’s commercial presence

Financial Information

• Asking price: €60,000
• Annual turnover: approximately €80,000
• Potential profit margin: 40% or higher, according to the owner’s estimate
• Low production costs, with the potential to achieve high profit margins
• Estimated development cost of the 32 formulas: €32,000
• Reason for sale: Retirement

Growth & Relocation Opportunities

The business has significant prospects for increasing its existing turnover, particularly under a new owner who will invest in the further commercial development of the brand and the expansion of its sales network

The main growth opportunities include:

• Expansion of the wholesale sales network in Greece and Cyprus
• Development of new partnerships with cosmetics stores and industry professionals
• Development of new products by utilizing existing know-how
• Strengthening the digital presence and developing online sales
• Expansion of the distribution network and entry into new markets

A significant advantage is the possibility of relocating the business operations to any region of Greece or Cyprus, as its operation does not depend on a specific geographical location.

The brand’s long-standing market presence and specialized know-how create additional prospects for commercial utilization and growth for the new owner.

This hair care and hair coloring brand offers further growth opportunities through the expansion of its distribution network, development of new products, and strengthening of its presence in Greece and Cyprus.

This investment opportunity is aimed both at existing cosmetics businesses wishing to expand their product portfolios and at investors seeking an established brand with proprietary know-how, market recognition, and prospects for further growth

For more information and to express your interest, please complete the contact form.